Starbucks Connects Music Fans Worldwide to McCartney's New Album
Throug hUnprecedented ''Global Listening Event'' Six Million People in 29 Countries Set To Experience "Memory Almost Full"
Released by Hear Music on June 5
Released by Hear Music on June 5
Fans Invited to Participate in One-of-a-Kind McCartney Video Tribute
SEATTLE, May 17 /CNW/ - On June 5, Starbucks (Nasdaq:SBUX) will make
history by hosting an unprecedented Global Listening Event to celebrate the
release of Paul McCartney's "Memory Almost Full," the first album ever
released by Hear Music. More than 10,000 Starbucks stores in 29 countries and
territories worldwide will participate in the event by playing the album in
stores, all day, across all time zones. Beginning with New Zealand's 47
stores, the Global Listening Event will roll-out in every Company-operated
Starbucks in the world allowing an estimated six million people to discover
the new album in a single day.
SEATTLE, May 17 /CNW/ - On June 5, Starbucks (Nasdaq:SBUX) will make
history by hosting an unprecedented Global Listening Event to celebrate the
release of Paul McCartney's "Memory Almost Full," the first album ever
released by Hear Music. More than 10,000 Starbucks stores in 29 countries and
territories worldwide will participate in the event by playing the album in
stores, all day, across all time zones. Beginning with New Zealand's 47
stores, the Global Listening Event will roll-out in every Company-operated
Starbucks in the world allowing an estimated six million people to discover
the new album in a single day.
"Customers from Taipei to Topeka have the opportunity to experience this
extraordinary album all within a span of 24 hours," said Ken Lombard,
president of Starbucks Entertainment who oversees the day-to-day operations of
Hear Music. "The Global Listening Event is one example of how we are bringing
back the sense of event surrounding new releases, allowing fans to discover
new music in a very personal way."
extraordinary album all within a span of 24 hours," said Ken Lombard,
president of Starbucks Entertainment who oversees the day-to-day operations of
Hear Music. "The Global Listening Event is one example of how we are bringing
back the sense of event surrounding new releases, allowing fans to discover
new music in a very personal way."
In addition to the Global Listening Event, McCartney fans are also
invited to make history by participating in a unique video tribute honoring
McCartney's 65th birthday. On June 5, Film crews will disperse to 10 key
Starbucks locations in cities and territories spanning the globe including
London, New York, Berlin, Los Angeles, Philadelphia, Atlanta, Seattle, Hong
Kong, Tokyo and Miami. Fans can deliver a birthday message directly to
McCartney at a designated store location in these markets. The video tribute
will premiere on June 18, McCartney's birthday, via a host of online outlets.
More information, including store locations and recording guidelines, is
available online at http://www.hearmusic.com/.
invited to make history by participating in a unique video tribute honoring
McCartney's 65th birthday. On June 5, Film crews will disperse to 10 key
Starbucks locations in cities and territories spanning the globe including
London, New York, Berlin, Los Angeles, Philadelphia, Atlanta, Seattle, Hong
Kong, Tokyo and Miami. Fans can deliver a birthday message directly to
McCartney at a designated store location in these markets. The video tribute
will premiere on June 18, McCartney's birthday, via a host of online outlets.
More information, including store locations and recording guidelines, is
available online at http://www.hearmusic.com/.
In addition, Starbucks Hear Music(TM) XM Channel 75 will offer special
McCartney programming to air the week of release. On June 5, XM Radio will
dedicate channel 120 exclusively to the music of McCartney and will put
"Memory Almost Full" into heavy rotation.
The album will be available at Starbucks locations and traditional music
retail outlets internationally. It will be released in the U.S. and Canada on
June 5 and in all other countries and territories the week of June 4. "Memory
Almost Full," reunites McCartney with longtime producer and friend David Kahne
and provides a very personal retrospective drawing upon childhood memories
from Liverpool, summers long gone, and the times spent writing music with John
Lennon.
About Starbucks Coffee Company
Starbucks Coffee Company provides an uplifting experience that enriches
people's lives one moment, one human being, one extraordinary cup of coffee at
a time. To share in the experience, visit www.starbucks.com.
For official Paul McCartney news and information go to
retail outlets internationally. It will be released in the U.S. and Canada on
June 5 and in all other countries and territories the week of June 4. "Memory
Almost Full," reunites McCartney with longtime producer and friend David Kahne
and provides a very personal retrospective drawing upon childhood memories
from Liverpool, summers long gone, and the times spent writing music with John
Lennon.
About Starbucks Coffee Company
Starbucks Coffee Company provides an uplifting experience that enriches
people's lives one moment, one human being, one extraordinary cup of coffee at
a time. To share in the experience, visit www.starbucks.com.
For official Paul McCartney news and information go to
For further information: Starbucks Entertainment Doug Cavarocchi,
206-318-7100 press@starbucks.com http://www.businesswire.com/cnn/sbux.shtml or
I/D Public Relations (For Starbucks) Allison Elbl, 323-822-4851
aelbl@id-pr.com or Paul Freundlich Associates (For Paul McCartney) Paul
Freundlich, 212-334-6116 paulf@pfamedia.net or Outside Organization (For Paul
McCartney) In UK Stuart Bell, 011-44-207-462 2940
stuart.bell@outside-org.co.uk
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